| 项目 | 消耗（元） | 曝光 | 点击 | 点击均价 | 建档 | 初诊 | 初诊成交 | 初复业绩 | 再消费 | 总业绩 | 投产比 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 洗牙 | 0 | 0 | 0 | - | 19 | 16 | 15 | 2,784 | 818 | 3,602 | - |
| 种植 | 844 | 3,920 | 151 | ¥5.59 | 1 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| 矫正 | 1,194 | 2,922 | 123 | ¥9.71 | 1 | 0 | 0 | 0 | 0 | 0 | 0.00 |
| 拔牙 | 3,510 | 5,402 | 306 | ¥11.47 | 3 | 3 | 1 | 2,330 | -66 | 2,265 | 0.65 |
| 补牙 | 3,842 | 5,379 | 284 | ¥13.53 | 22 | 11 | 7 | 4,739 | 4,960 | 9,699 | 2.52 |
| 根管 | 728 | 902 | 61 | ¥11.93 | 2 | 2 | 0 | 0 | 0 | 0 | 0.00 |
| 其他综合 | 864 | 2,204 | 100 | ¥8.64 | 3 | 2 | 2 | 3,895 | 1,180 | 5,075 | 5.87 |
| 门店自然 | 6,117 | 38,405 | 692 | ¥8.84 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| 汇总 | 17,098 | 59,134 | 1,717 | ¥9.96 | 51 | 34 | 25 | 13,748 | 6,892 | 20,640 | 1.21 |
| 门店 | 消耗 | 曝光 | 点击 | 点击均价 | 总线索 | 有效留电 | 初诊 | 初诊成交 | 初复业绩 | 再消费 | 总业绩 | 投产比 | 客单 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 南湖 | 3,612 | 8,055 | 333 | ¥10.85 | 25 | 5 | 8 | 6 | 6,342 | 700 | 7,042 | 1.95 | ¥880 |
| 东盟 | 3,327 | 9,675 | 388 | ¥8.58 | 19 | 4 | 5 | 4 | 2,854 | 2,504 | 5,358 | 1.61 | ¥1,072 |
| 万达 | 1,364 | 3,655 | 114 | ¥11.96 | 5 | 2 | 2 | 1 | 68 | 69 | 137 | 0.10 | ¥69 |
| 北湖 | 2,607 | 8,248 | 282 | ¥9.24 | 11 | 2 | 5 | 2 | 2,195 | 0 | 2,195 | 0.84 | ¥439 |
| 印象 | 1,980 | 8,296 | 185 | ¥10.70 | 22 | 7 | 6 | 6 | 1,320 | -30 | 1,290 | 0.65 | ¥215 |
| 永凯 | 1,643 | 5,460 | 166 | ¥9.90 | 7 | 0 | 4 | 3 | 187 | 786 | 973 | 0.59 | ¥243 |
| 金凯 | 1,444 | 2,823 | 126 | ¥11.46 | 12 | 2 | 1 | 1 | -61 | 2,800 | 2,739 | 1.90 | ¥2,739 |
| 霖峰 | 1,121 | 12,922 | 123 | ¥9.11 | 12 | 3 | 3 | 2 | 842 | 63 | 905 | 0.81 | ¥302 |
| 汇总 | 17,098 | 59,134 | 1,717 | ¥9.96 | 113 | 25 | 34 | 25 | 13,748 | 6,892 | 20,640 | 1.21 | ¥607 |